IMG_0036It’s one of the simplest of words in the English language; four letters, one syllable. It comes with a nifty blue icon too, a thumbs up. I’m referring to the ‘like’ button on your Facebook page. It is operated with deceptively simple ease, just a click of a mouse, and yet it really packs a punch. You see, the ‘like’ button may be the simplest way yet to deploy one of the most important things that one individual can give to another: recognition. The function of intersubjective recognition can be traced right back to infant/mother interaction and is one of the most important psychodynamic functions in the development of selfhood.

You can read more by clicking on the embedded link below and going to page 24 or downloading the PDF below. Apologies but the embedded magazine is not available to view in some browsers.

More from me in my book, The Psychodynamics of Social Networking: connected-up instantaneous culture and the self.

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If you choose to use this in your own writing please reference as follows:

Balick, A. (2013). The Real Motivation Behind Social Networking. Therapeutic Innovations in Light of Technology (Volume 3, Issue 2).